by Steven Groves | Jan 1, 2013 | Economic Gardening, Marketing, Social Marketing, Strategy, Uncategorized
Online business directories provide, among other things, links to a business website and if you’re a business just establishing or wanting to improve your ranking in search engines, they can help. The question is which online business directories will give me...
by Steven Groves | Oct 9, 2012 | Economic Gardening, Entrepreneurship, Social Marketing
Waiting on my plane to depart from Chicago Midway, I had just sat down after an intense four-day session learning the principals of Economic Gardening and I was so inspired it was somewhat difficult to collect my racing thoughts into something I could share. I had...
by Steven Groves | Aug 31, 2012 | Economic Gardening, Entrepreneurship, LinkedIn, Social Marketing, Social Media, Strategy
What three things (among the zillions of possible things) are impacting how marketers connect with and get the right message to the right audience? First is that the noise in social media is deafening and secondly, if the message does get through the din, how can you...
by Steven Groves | Aug 1, 2012 | Colorado, Social Marketing, Strategy
Social marketing and the use of social media to attract prospects, service existing customers and connect with stakeholders is clearly becoming more and more relevant for businesses everywhere. We are also clearly well past the point in adoption of social media by...
by Irv Stern | May 22, 2012 | Marketing, Social Marketing, Social Media
The writing is on the wall for the end of business cards. Let’s face it – traditional business cards are archaic in a world of digital alternatives. While I’ve carried them for years, I have never been a big fan of them. Once you have them in...
by Steven Groves | May 15, 2012 | Enterprise, Marketing, Social Marketing, Strategy
The demands for better and better social marketing tactics for the digital marketer is constant and unrelenting. In an article on ‘Digital Darwinism’ posted at PandoDaily.com, Brian Solis makes the case that traditional marketers need to update their skill set to...
by Steven Groves | Apr 24, 2012 | Current Affairs, Social Marketing, Strategy, Uncategorized
“It is rapidly becoming a liability for companies to ignore their social presence – we make sure our clients dodge that bullet” Steven Groves / CEO, coauthor “ROI of Social Media” Social marketing is becoming a lynch-pin of any marketing...
by Steven Groves | Jan 25, 2012 | Social Marketing, Strategy
Recently I was asked about who owns the content posted on a social networking platform – not the first time though. The question came up after my friend had heard that the platform took ownership of the content after the member posted it and that they could do...
by Steven Groves | Jan 20, 2012 | Current Affairs, Enterprise, Intent Engine, Marketing, Social Marketing
Facebook is releasing the hounds. Those consumers who wish to share whatever it is they are doing, when they are doing it will be able to do so – as long as the appropriate verbs can be properly conjugated and developers promise to publish actions that are...
by Steven Groves | Jan 16, 2012 | Enterprise, Marketing, Social Marketing, Strategy, Uncategorized
“Social media is maturing and being widely adopted by companies everywhere – many are still not prepared for it.” In the last post, the aspects that create complexity in social marketing were presented and in this post we look at how to evaluate them....
by Steven Groves | Jan 13, 2012 | Enterprise, Marketing, Social Marketing, Uncategorized
I read a recent study that was titled ‘Enterprise Content Management’ because I’ve been thinking about the complexities inherent in the world of social marketing for the corporate and large enterprise and I was hoping they had some insight to the kinds of issues I’ve...
by Steven Groves | Jan 11, 2012 | Enterprise, Marketing, Social Marketing
Global digital communications is becoming an increasingly daunting task for companies who now have to content with a 7x24x365 marketing task. The challenge is not in setting up the tools, those are an ever changing variable in the equation, but rather in the tactics...
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