Blog Archives

Making Content That is Inventive and Influential – Ellen Stone / Bravo Networks

Social media is maturing at a phenomenal rate; businesses everywhere appreciate the solid ROI a presence in social media can generate and many are looking to adopt social media tools and tactics for a wide variety of reasons.   One of

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Posted in Enterprise, Facebook, Podcast, ROI of Social Media, Social Marketing, Social Media, Twitter

How to establish ROI that matters / Steve Rubel – Edelman Digital

Steve Rubel recorded this podcast with us in January 2010 and of course, social media has NOT stood still since we recorded it.  Some of the items in our discussion have come to pass and others are still ahead of

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Posted in Enterprise, marketing, Podcast, ROI of Social Media

ROI of Social Media is now live on Amazon!

Nothing like this milestone to help make reality settle in just a bit more – the listing is live at Amazon.com for the ROI of Social Media.  Amazon now has the “ROI of Social Media: How to Improve the Return

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Posted in ROI of Social Media

Will all media be social? is all Social media?

Steve Rubel is a Senior Vice President with Edelman Digital and the Director of Insights for Edelman, providing guidance and insight for the worldwide Edelman team. He was kind enough to spend some time with us as we kicked off

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Posted in Enterprise, marketing, Podcast, ROI of Social Media, Social Marketing

Re-engaging your community – here’s what it looks like

Wow – looking back at the posts made here at SocialMarketingConversations.com and seeing that the last post I made was the one with Michael Buck from Dell in July – here we all are in September!  I am amazed and

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Posted in Entrepreneurship, Fun Stuff

Why Social Media is Not Just a Gimmick for Dell SMB

The opportunity to speak with the global Director of the Small to Medium Business Division for Dell was a chance to get some insight into how a Global 500 company leverages social media to market their products and services to

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Posted in Enterprise, marketing, Podcast, ROI of Social Media, Social Marketing, Social Media, Web/Tech