Social Media
3 Reasons Why You’ll Give Up Ownership of Your Content
Recently I was asked about who owns the content posted on a social networking platform – not the first time though. The question came up after my friend had heard that the platform took ownership of the content after the member posted it and that they could do anything they wanted with it! I suggested first that the initial comment might have come from a person that was repeating what they had heard, wanting to appear well-informed, but may not have actually read the Term of Service (TOS) for the platform as most people never look at the TOS when they create an account anyway.
Wanting to reply in-fact and not heresay in my response, I linked to the TOS of one of my favorite platforms, LinkedIn (TOS link), and singled out the first paragraph to draw attention to how they dealt with the issue.
ROI of Social Media in Nonprofits–What’s it all about?
I just reviewed a post at The Nonprofit Times that came across my Twitter stream via @AshtonGilliard (looks like her first tweet too! Welcome to the Twitter-sphere Ashton!.) With the online version of the NPT column not accepting comments, I felt compelled to make my voice heard here at my blog. To be fair, my interest is almost academic, though not uninformed. While not currently in service to the community on any NPO board, I have started nonprofits, led them and helped manage them by having been on several NPO boards, I think I have a leg to stand on here.
What does Social Media ROI Looks Like Globally?–a Bangkok Perspective
Having just completed a two-day session with marketing professionals in Bangkok, I wanted to share a perspective of how online social strategy and ROI figure into this part of the world. What I came away with was the understanding that digital marketers here are in no way behind vs. their western counterparts.
What is most obvious to me is that social elements in marketing should not be considered apart from the traditional, non-social elements. Second is that the return on each part of the marketing mix can actually be measured pretty well – the social is actually the easiest part of it. Today with the tools, tactics and technology at our disposal, we can definitely get the answer to these questions about what’s working. The next question that seemed to come up then was “should the investment be made to measure ROI?” Imagine it cost $20 to find out that a marketing campaign brought in another $5 in incremental revenue? The investment in measuring the return on the campaign would just not make sense – it’s a question then of can we afford the ROI data itself?
How to Give Consumers All They Want From Your Social Presence – Ellen Stone / Bravo Networks
In our previous episodes with Ellen Stone / Senior Vice president of Marketing for Bravo Networks, she talked about the work that she and her team undertake to make sure the Bravo brand is well connected to the audience.
In the first episode, she talked about how they endeavor to make their content inventive and influential enough so that their “tech savvy and forward-leaning” audience takes the conversation offline with their 
friends. In our last episode Ellen describes some of the metrics they use and how they came to create the Bravo “Talkbubble”, which is a mashup of various social media components all working in concert to provide a virtual ‘TV Viewing Party’ around Bravo show premiers.
As we continue the series in the ROI of Social Media podcasts, we encourage you to subscribe to the RSS or notices via email. You will want to hear every minute of these insightful conversations with business marketers successfully deploying innovative social media solutions.
How Innovators Takes Social Media to the Next Level – Ellen Stone / Bravo Networks
In our previous episode, we started the interview with Ellen Stone, Senior Vice president for Marketing for Bravo Networks. In that episode, Ellen shared some of the work that she and her team have undertaken to develop some award winning brand concepts and programs.
In this episode Ellen talks about how they use mobile to connect to their audience. Their first iPhone app was developed around the Top-Chef shows and they shared with the consumer, the restaurants and shopping venues the contestants liked to eat at and shop in. The app evolved into ‘Guides by Bravo’ where Bravo celebrities (‘Bravo-lebrities’) share their preferences for shopping, dining and entertainment in various cities like LA, NY and Atlanta.
Subscribe to the RSS or notices via email, if you want to make sure you do not miss a minute of this series with Ellen Stone and other social-marketing savvy business marketers.
Making Content That is Inventive and Influential – Ellen Stone / Bravo Networks
Social media is maturing at a phenomenal rate; businesses everywhere appreciate the solid ROI a presence in social media can generate and many are looking to adopt social media tools and tactics for a wide variety of reasons. One of the reasons they often believe they need to get a blog or Facebook page is they see competitors using it around them and they do not want to be left behind. In some industries this not an issue as the adoption is still low, but in the entertainment industry not adopting social media elements is a harbinger of difficulties to come.
Bravo Networks has made social media a part of their DNA and with really powerful results. In this podcast series with Ellen Stone / Senior Vice President for Marketing for Bravo, she shares some of the work that she and her team have undertaken to develop some award winning brand concepts and programs.
You’ll want to subscribe (to your email or RSS reader) so you don’t miss a minute of what is an excellent podcast series on how Bravo has adopted social media to extend their relationship with the audience in powerful, productive and profitable ways.
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