“You know a conjurer gets no credit when once he has explained his trick” – Sherlock Holmes, A Study in Scarlett I was talking to friend about the art / science of social media applied to business and we got…
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Blog Archives
How to Save Time in Social Media
Tagged with: author, business, consultant, ROI, Social Marketing, strategy
Posted in Entrepreneurship, Social Media
Posted in Entrepreneurship, Social Media
ROI of Social Media is now live on Amazon!
Nothing like this milestone to help make reality settle in just a bit more – the listing is live at Amazon.com for the ROI of Social Media. Amazon now has the “ROI of Social Media: How to Improve the Return…
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Tagged with: author, book, business, Guy Powell, jerry dimos, ROI, Social Marketing, Social Media, Steven Groves
Posted in ROI of Social Media
Posted in ROI of Social Media
Why Social Media is Not Just a Gimmick for Dell SMB
The opportunity to speak with the global Director of the Small to Medium Business Division for Dell was a chance to get some insight into how a Global 500 company leverages social media to market their products and services to…
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Tagged with: Dell, enterprise2.0, experts, Guy Powell, jerry dimos, marketing, Michael Buck, online, Podcast, ROI, Social Marketing, Social Media, Steven Groves, strategy
Posted in Enterprise, marketing, Podcast, ROI of Social Media, Social Marketing, Social Media, Web/Tech
Posted in Enterprise, marketing, Podcast, ROI of Social Media, Social Marketing, Social Media, Web/Tech
How Dell SMB Supports Customers in Diving Deep in Social Media
The team at Dell really gets social media in its various applications for the enterprise. From monitoring the social media ecosphere for customer support issues, to creating $19M in revenue via sales connections made on Twitter. Blogging, micro-blogging, forums and…
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Tagged with: Dell, enterprise2.0, experts, Guy Powell, jerry dimos, marketing, Michael Buck, online, Podcast, ROI, Social Marketing, Social Media, Steven Groves, strategy
Posted in Enterprise, Podcast, ROI of Social Media, Social Media, strategy
Posted in Enterprise, Podcast, ROI of Social Media, Social Media, strategy
What the 5 Customer Value Drivers and Top 5 Metrics are for the Dell SMB Social Presence
In our last episode we met Michael Buck and he shared with us the Four Pillars Dell relies on for their online presence. This is a presence that has supported millions of dollars annually in revenue and support call center…
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Tagged with: Dell, enterprise2.0, experts, Guy Powell, jerry dimos, marketing, Michael Buck, online, Podcast, ROI, Social Marketing, Social Media, Steven Groves, strategy
Posted in Enterprise, Podcast, ROI of Social Media, Social Marketing, Social Media, strategy
Posted in Enterprise, Podcast, ROI of Social Media, Social Marketing, Social Media, strategy
How Dell Does Online Media – The Four Pillars
So far in this series of podcasts we have had truly powerful participants from businesses all over the world and we look forward to many more as we continue to explore what works and does not work in measuring and…
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Tagged with: Dell, enterprise2.0, experts, Guy Powell, jerry dimos, marketing, Michael Buck, online, Podcast, ROI, Social Marketing, Social Media, Steven Groves, strategy
Posted in Enterprise, marketing, Podcast, ROI of Social Media, Social Marketing, Social Media, strategy
Posted in Enterprise, marketing, Podcast, ROI of Social Media, Social Marketing, Social Media, strategy
