This is the final episode of the interview with Aaron Newman, co-founder of Techrigy, developers of the SM2 monitoring tool and Mike Talbot, co-founder of Alterian, which acquired Techrigy in 2009 to round out it’s offering of media monitoring tools…
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The ROI of Social Media Series – Mike Talbot and Aaron Newman / Alterian SM2 – Episode 6 of 6
Tagged with: Aaron Newman, Alterian, CTO, Guy Powell, listening, metrics, Mike Talbot, monitoring, Podcast, ROI, Social Media, Steven Groves, strategy
Posted in Podcast, ROI of Social Media, Social Media, strategy
Posted in Podcast, ROI of Social Media, Social Media, strategy
The ROI of Social Media Series – Mike Talbot and Aaron Newman / Alterian SM2 – Episode 5
Lon Safko, Guy Powell and I all wish you a very Happy Holiday Season, hope that your 2009 Christmas was enjoyable and that your 2010 New Year celebration is both safe and relaxing. We too are getting ready to launch…
Tagged with: Aaron Newman, Alterian, CTO, Guy Powell, listening, metrics, Mike Talbot, monitoring, Podcast, ROI, Social Media, Steven Groves, strategy
Posted in Podcast, ROI of Social Media, Social Media, strategy
Posted in Podcast, ROI of Social Media, Social Media, strategy
The ROI of Social Media Series – Mike Talbot and Aaron Newman / Alterian SM2 – Episode 4
Marketing has historically had difficulty in establishing a ‘hard’ ROI, that is by virtue of what many business people use as ROI. A commonly used metric is called ‘Advertising Value Equivalence’ which attempts to establish a value for a news…
Tagged with: Aaron Newman, Alterian, CTO, Guy Powell, listening, metrics, Mike Talbot, monitoring, Podcast, ROI, Social Media, Steven Groves, strategy
Posted in Podcast, ROI of Social Media, Social Media, strategy
Posted in Podcast, ROI of Social Media, Social Media, strategy
The ROI of Social Media Series – Mike Talbot and Aaron Newman / Alterian SM2 – Episode 3
Part three of the interview with Mike Talbot and Aaron Newman of Alterian SM2 finds us discussion the topic of how do you value a social media mention. If social media is going to be an additional tool in the…
Tagged with: Aaron Newman, Alterian, CTO, Guy Powell, listening, metrics, Mike Talbot, monitoring, Podcast, ROI, Social Media, Steven Groves, strategy
Posted in Podcast, ROI of Social Media, Social Media, strategy
Posted in Podcast, ROI of Social Media, Social Media, strategy
The ROI of Social Media Series – Mike Talbot and Aaron Newman / Alterian SM2 Episode 2
“Why should I invest in social media, it’s all free and it’s just a fad right?!” These are words that social media specialist and consultants hear from business people exploring as to why they should make ANY investment in social…
Tagged with: Aaron Newman, Alterian, CTO, Guy Powell, listening, metrics, Mike Talbot, monitoring, Podcast, ROI, Social Media, Steven Groves, strategy
Posted in Podcast, ROI of Social Media, Social Media, strategy
Posted in Podcast, ROI of Social Media, Social Media, strategy
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Value of a Social Media Mention or Activity
The behaviors in social media are broad, but not so broad they cannot be identified. When you visit a blog, you can only do so many things – These options assume a text blog, but even if it is…
Posted in ROI of Social Media, Social Media, strategy, Twitter, Web/Tech, Web3.0