Enjoying the growth of Google Plus for a specific reasons – 1) it let’s me connect to my community in a way that is relevant for the messages I want to post and 2) it’s the best, most viable competition…
Blog Archives
How Brands Will Use Google+(IMHO)
Tagged with: #ROISM, brands, google, media, Plus, ROI, social
Posted in Current Affairs, Enterprise, marketing, ROI of Social Media, Social Marketing, Social Media, Web3.0
Posted in Current Affairs, Enterprise, marketing, ROI of Social Media, Social Marketing, Social Media, Web3.0
The Vampire of Social Media Purity Deserves to Die
“And I will have Carfax Abbey torn down stone by stone, excavated a mile around. I will find your earth box and drive that stake through your heart.” ~ Edward van Sloan as Van Helsing / Dracula 1931 Working at…
Tagged with: #ROISM, author, book, engagement, influence, media, Return-on-investment, ROI, social, Steven Groves, Vampire
Posted in ROI of Social Media, Social Marketing, Social Media, strategy
Posted in ROI of Social Media, Social Marketing, Social Media, strategy
The Top 3 Key Apps for Driving Social Media Marketing Traffic – Updating the Trinity
I’m exploring CoursePark.com as a site to host educational content and I recently received a request from Tim Margolis, their social guy and a new online acquaintance over there asking “What are the top 3 applications do you think or…
Tagged with: Fundamentals, marketing, media, platforms, ROI, social, technology, tools, top 3, trinity
Posted in marketing, Social Marketing, Social Media, strategy
Posted in marketing, Social Marketing, Social Media, strategy
What does Social Media ROI Looks Like Globally?–a Bangkok Perspective
Having just completed a two-day session with marketing professionals in Bangkok, I wanted to share a perspective of how online social strategy and ROI figure into this part of the world. What I came away with was the understanding that…
Tagged with: author, book, consulting, global, international, media, ROI, social, Social Media, Steven Groves, training
Posted in ROI of Social Media, Social Marketing, Social Media
Posted in ROI of Social Media, Social Marketing, Social Media
How Will You Address Consumer Privacy in 2011?
Consumer privacy is about to take center stage in social media marketing. In 2010 we flowed to the questions about how to establish an ROI and tool vendors responded in droves to help companies uncover and manage the mountains of…
Tagged with: Better Advertising, consumers, marketing, media, privacy, social, Steven Groves
Posted in Current Affairs, marketing, Social Marketing, strategy
Posted in Current Affairs, marketing, Social Marketing, strategy
Does Social Media Lower the Bar for Creative?
If a marketer relies on social marketing to help drive awareness and driving consumer behavior, does it lower the demand for good creative? I read an article today over at AdAge.com by Pete Blackshaw titled ‘Who Owns Social Anyway?’ and…
Tagged with: consulting, engagement, marketing, media, ROI, social, strategy, support
Posted in Entrepreneurship, ROI of Social Media, Social Marketing, Social Media
Posted in Entrepreneurship, ROI of Social Media, Social Marketing, Social Media
