Blog Archives

How to Give Consumers All They Want From Your Social Presence – Ellen Stone / Bravo Networks

In our previous episodes with Ellen Stone / Senior Vice president of Marketing for Bravo Networks, she talked about the work that she and her team undertake to make sure the Bravo brand is well connected to the audience. In

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Posted in Enterprise, Entertainment, Podcast, ROI of Social Media, Social Marketing

How Innovators Takes Social Media to the Next Level – Ellen Stone / Bravo Networks

In our previous episode, we started the interview with Ellen Stone, Senior Vice president for Marketing for Bravo Networks.  In that episode, Ellen shared some of the work that she and her team have undertaken to develop some award winning

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Posted in Enterprise, Entertainment, marketing, Podcast, ROI of Social Media, Social Marketing, strategy

Making Content That is Inventive and Influential – Ellen Stone / Bravo Networks

Social media is maturing at a phenomenal rate; businesses everywhere appreciate the solid ROI a presence in social media can generate and many are looking to adopt social media tools and tactics for a wide variety of reasons.   One of

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Posted in Enterprise, Facebook, Podcast, ROI of Social Media, Social Marketing, Social Media, Twitter

How to establish ROI that matters / Steve Rubel – Edelman Digital

Steve Rubel recorded this podcast with us in January 2010 and of course, social media has NOT stood still since we recorded it.  Some of the items in our discussion have come to pass and others are still ahead of

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Posted in Enterprise, marketing, Podcast, ROI of Social Media

ROI of Social Media is now live on Amazon!

Nothing like this milestone to help make reality settle in just a bit more – the listing is live at Amazon.com for the ROI of Social Media.  Amazon now has the “ROI of Social Media: How to Improve the Return

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Posted in ROI of Social Media

Will all media be social? is all Social media?

Steve Rubel is a Senior Vice President with Edelman Digital and the Director of Insights for Edelman, providing guidance and insight for the worldwide Edelman team. He was kind enough to spend some time with us as we kicked off

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Posted in Enterprise, marketing, Podcast, ROI of Social Media, Social Marketing