“And I will have Carfax Abbey torn down stone by stone, excavated a mile around. I will find your earth box and drive that stake through your heart.” ~ Edward van Sloan as Van Helsing / Dracula 1931 Working at…
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The Vampire of Social Media Purity Deserves to Die
Tagged with: #ROISM, author, book, engagement, influence, media, Return-on-investment, ROI, social, Steven Groves, Vampire
Posted in ROI of Social Media, Social Marketing, Social Media, strategy
Posted in ROI of Social Media, Social Marketing, Social Media, strategy
Does Social Media Lower the Bar for Creative?
If a marketer relies on social marketing to help drive awareness and driving consumer behavior, does it lower the demand for good creative? I read an article today over at AdAge.com by Pete Blackshaw titled ‘Who Owns Social Anyway?’ and…
Tagged with: consulting, engagement, marketing, media, ROI, social, strategy, support
Posted in Entrepreneurship, ROI of Social Media, Social Marketing, Social Media
Posted in Entrepreneurship, ROI of Social Media, Social Marketing, Social Media
