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The Vampire of Social Media Purity Deserves to Die

“And I will have Carfax Abbey torn down stone by stone, excavated a mile around. I will find your earth box and drive that stake through your heart.” ~ Edward van Sloan as Van Helsing / Dracula 1931 Working at

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Posted in ROI of Social Media, Social Marketing, Social Media, strategy

Does Social Media Lower the Bar for Creative?

If a marketer relies on social marketing to help drive awareness and driving consumer behavior, does it lower the demand for good creative? I read an article today over at AdAge.com by Pete Blackshaw titled ‘Who Owns Social Anyway?’ and

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Posted in Entrepreneurship, ROI of Social Media, Social Marketing, Social Media