This is the final episode of the interview with Aaron Newman, co-founder of Techrigy, developers of the SM2 monitoring tool and Mike Talbot, co-founder of Alterian, which acquired Techrigy in 2009 to round out it’s offering of media monitoring tools…

Lon Safko, Guy Powell and I all wish you a very Happy Holiday Season, hope that your 2009 Christmas was enjoyable and that your 2010 New Year celebration is both safe and relaxing.  We too are getting ready to launch…

Marketing has historically had difficulty in establishing a ‘hard’ ROI, that is by virtue of what many business people use as ROI. A commonly used metric is called ‘Advertising Value Equivalence’ which attempts to establish a value for a news…

Part three of the interview with Mike Talbot and Aaron Newman of Alterian SM2 finds us discussion the topic of how do you value a social media mention. If social media is going to be an additional tool in the…

“Why should I invest in social media, it’s all free and it’s just a fad right?!” These are words that social media specialist and consultants hear from business people exploring as to why they should make ANY investment in social…

This is the second interview in the ROI of Social Media podcasts series.  In this episode we feature the co-founder of Alterian, Mike Talbot and the VP and co-founder of Techrigy, which was acquired by Alterian in July of 2009,…