We begin this final episode with Joan Koerber-Walker, CEO of CorePurpose a global management consulting firm based in Phoenix, by comparing traditional and social platforms and how engagement with an audience, or a lack of engagement, becomes more obvious the…
Blog Archives
Translating an Online Connection to an Offline Relationship – ROI of Social Media podcast – Joan Koerber-Walker / CorePurpose – Episode 4 of 4
Tagged with: CorePurpose, Guy Powell, Joan Koerber-Walker, Podcast, ROI, Social Media, Steven Groves, strategy, Twitter
Posted in Enterprise, Entrepreneurship, Podcast, ROI of Social Media, Social Media, strategy, Web/Tech
Posted in Enterprise, Entrepreneurship, Podcast, ROI of Social Media, Social Media, strategy, Web/Tech
Establishing Performance Indicators for Social Media – ROI of Social Media podcast – Joan Koerber-Walker / CorePurpose – Episode 3
CorePurpose’s adoption of social media did not occur until January 2009, so while Ms. Koerber-Walker claims ‘late bloomer’ status, her results speak volumes for a consistent, conscientious approach in using social media. Her initial goals for metrics were exceeded relative…
Tagged with: CorePurpose, Guy Powell, Joan Koerber-Walker, Podcast, ROI, Social Media, Steven Groves, strategy, Twitter
Posted in Entrepreneurship, Podcast, ROI of Social Media, Social Media, strategy, Web/Tech
Posted in Entrepreneurship, Podcast, ROI of Social Media, Social Media, strategy, Web/Tech
Being Original In Your Content – ROI of Social Media podcast – Joan Koerber-Walker / CorePurpose – Episode 2
A frequent topic in conversation with businesses looking to leverage social media is ‘what do I talk about?’ Joan Koerber-Walker, COE of CorePurpose talks about developing content for a segmented, global presence and reveals the genesis of the #BeOriginal project / blogsite
Tagged with: CorePurpose, Guy Powell, Joan Koerber-Walker, Podcast, ROI, Social Media, Steven Groves, strategy, Twitter
Posted in Entrepreneurship, Podcast, ROI of Social Media, Social Media, strategy, Web/Tech
Posted in Entrepreneurship, Podcast, ROI of Social Media, Social Media, strategy, Web/Tech
Segmenting Your Social Media Presence – ROI of Social Media podcast – Joan Koerber-Walker / CorePurpose – Episode 1
Joan is the CEO and principal of CorePurpose and has a background in the practical application of social media in a small to medium business setting and it’s use in personal branding. This episode is from a BlogTalkRadio.com session which…
Tagged with: CorePurpose, Guy Powell, Joan Koerber-Walker, Podcast, ROI, Social Media, Steven Groves, strategy, Twitter
Posted in Entrepreneurship, Podcast, ROI of Social Media, Social Media
Posted in Entrepreneurship, Podcast, ROI of Social Media, Social Media
