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3 Reasons Why You’ll Give Up Ownership of Your Content

01/25/2012 Steven Groves Social Marketing, strategy, 0

Recently I was asked about who owns the content posted on a social networking platform – not the first time though.   The question came up after my friend had heard that the platform took ownership of the content after the member posted it and that they could do anything they wanted with it!  I suggested first that the initial comment might have come from a person that was repeating what they had heard, wanting to appear well-informed, but may not have actually read the Term of Service (TOS) for the platform as most people never look at the TOS when they create an account anyway.

Wanting to reply in-fact and not heresay in my response, I linked to the TOS of one of my favorite platforms, LinkedIn (TOS link), and singled out the first paragraph to draw attention to how they dealt with the issue.

content, ownership, Social Media