Blog Archives

What if the ROI was higher by being nice?

People, people, people… I just had to take a moment to comment on a recent article I read over at MediaPost about copyright trolls, RightHaven, and their heavy-handed tactics in copyright enforcement. The article written by Wendy Davis cites a

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Posted in Current Affairs, marketing, Social Marketing, Social Media

The Trinity of Social Media Explored Still Further – The Social Network

The first post on this topic, the Trinity of Social Media, connected three basic components of a social media strategy – the blog, and microblog and a social network.  Each has been the subject of a separate post expanding on

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Posted in Social Media, strategy

The Trinity of Social Media Explored Further – Microblogging

In the earlier post on The Trinity of Social Media, we explored blogging and I stated that the blog is a foundational component.  The basic components are a blog, a microblog and the social network. This post explores how the

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Posted in Social Media, strategy, Web/Tech

The Trinity of Social Media explored – The Blog

I earlier posted about the Trinity of Social Media and in it I laid out three fundamental components in the strategy – a blog, a microblog and a social network.  We get a lot of questions at TSMB Media about

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Posted in Social Media, strategy

The Evolution of Social Media; Are We Doing It Right?!

I enjoy the wandering path that is social media for me.  The twists, turns and links I find are fun and most often illuminating. Yesterday I found Jason Falls and his blog “Social Media Explorer”, because Lon Safko had told

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Posted in Social Media, strategy