I found and used Andrew Pickup’s Twitter ID (@AndrewPickup) profile in the recording where he introduced himself as “Husband, father, friend, and colleague; currently Chief Marketing Officer for Microsoft in Asia-Pacific; a bad-golfer, dangerous-skier, and a frequent-traveler; lives in Singapore,…
Blog Archives
Microsoft Marketing in AsiaPac a podcast with Andrew Pickup / CMO
Tagged with: Andrew Pickup, Asia Pacific, AsiaPac, enterprise2.0, experts, Guy Powell, Microsoft, Podcast, ROI, Social Marketing, Social Media, Steven Groves, strategy
Posted in Enterprise, marketing, Microsoft, Podcast, ROI of Social Media, Social Marketing
Posted in Enterprise, marketing, Microsoft, Podcast, ROI of Social Media, Social Marketing
The Best ROI in Social Media is From Owned and Operated Media for Microsoft AsiaPac
In our previous episodes of this interview with Andrew Pickup, Chief Marketing Officer for Microsoft in Asia Pacific we’ve learned about the 3 digital networks that are an integral part of the marketing campaigns that Andrew and his team work…
Tagged with: Andrew Pickup, Asia Pacific, AsiaPac, enterprise2.0, experts, Guy Powell, Microsoft, Podcast, ROI, Social Marketing, Social Media, Steven Groves, strategy
Posted in Entrepreneurship, marketing, ROI of Social Media, Social Marketing, Social Media, strategy
Posted in Entrepreneurship, marketing, ROI of Social Media, Social Marketing, Social Media, strategy
Handling Multiple Cultures and the Conversion From Traditional to Online Marketing for Microsoft AsiaPac
Microsoft’s worldwide presence in social media requires a good deal of work, a dedicated team and hundreds to manage globally. So far in this podcast series with Andrew Pickup / CMO for Microsoft in AsiaPac, we’ve uncovered the 3 digital…
Tagged with: Andrew Pickup, Asia Pacific, AsiaPac, enterprise2.0, experts, Guy Powell, Microsoft, Podcast, ROI, Social Marketing, Social Media, Steven Groves, strategy
Posted in Enterprise, Podcast, ROI of Social Media, Social Marketing, Social Media
Posted in Enterprise, Podcast, ROI of Social Media, Social Marketing, Social Media
Managing Hundreds of Millions of Messages – Microsoft Marketing in AsiaPac
A small business or individual can get a pretty good handle on their social presence with a few of the low or no cost tools our there; Tweetdeck, Seesmic (my favorite) or Sobees come to mind right away. When your…
Tagged with: Andrew Pickup, Asia Pacific, AsiaPac, enterprise2.0, experts, Guy Powell, Microsoft, Podcast, ROI, Social Marketing, Social Media, Steven Groves, strategy
Posted in Enterprise, marketing, Podcast, ROI of Social Media, Social Marketing, Social Media, strategy
Posted in Enterprise, marketing, Podcast, ROI of Social Media, Social Marketing, Social Media, strategy
The 3 Digital Networks of Microsoft AsiaPac
Andrew Pickup is the Chief Marketing Officer for Microsoft Corporation in the Asia Pacific Region. We were very excited to get the opportunity to speak with Andrew and find out about the work they are doing in Asia Pacific. Joining…
Tagged with: Andrew Pickup, Asia Pacific, AsiaPac, enterprise2.0, experts, Guy Powell, Microsoft, Podcast, ROI, Social Marketing, Social Media, Steven Groves, strategy
Posted in Entrepreneurship, marketing, ROI of Social Media, Social Marketing, Social Media, strategy, Web/Tech
Posted in Entrepreneurship, marketing, ROI of Social Media, Social Marketing, Social Media, strategy, Web/Tech
