The opportunity to speak with the global Director of the Small to Medium Business Division for Dell was a chance to get some insight into how a Global 500 company leverages social media to market their products and services to…
Blog Archives
Why Social Media is Not Just a Gimmick for Dell SMB
Tagged with: Dell, enterprise2.0, experts, Guy Powell, jerry dimos, marketing, Michael Buck, online, Podcast, ROI, Social Marketing, Social Media, Steven Groves, strategy
Posted in Enterprise, marketing, Podcast, ROI of Social Media, Social Marketing, Social Media, Web/Tech
Posted in Enterprise, marketing, Podcast, ROI of Social Media, Social Marketing, Social Media, Web/Tech
The 3 Digital Networks of Microsoft AsiaPac
Andrew Pickup is the Chief Marketing Officer for Microsoft Corporation in the Asia Pacific Region. We were very excited to get the opportunity to speak with Andrew and find out about the work they are doing in Asia Pacific. Joining…
Tagged with: Andrew Pickup, Asia Pacific, AsiaPac, enterprise2.0, experts, Guy Powell, Microsoft, Podcast, ROI, Social Marketing, Social Media, Steven Groves, strategy
Posted in Entrepreneurship, marketing, ROI of Social Media, Social Marketing, Social Media, strategy, Web/Tech
Posted in Entrepreneurship, marketing, ROI of Social Media, Social Marketing, Social Media, strategy, Web/Tech
Tests and trials support a nimble approach in social media for banking / financial services
Dan Marks and his team place a huge value in being able to measure the ROI of their marketing. In the evolution of the use of social media in financial services, Dan sees that right now they should just experiment…
Tagged with: Dan Marks, enterprise2.0, expert, experts, First Tennessee, FTB, Guy Powell, Podcast, ROI, Social Marketing, Social Media, Steven Groves, strategy
Posted in Facebook, Podcast, ROI of Social Media, Social Marketing, Social Media, strategy, Web/Tech
Posted in Facebook, Podcast, ROI of Social Media, Social Marketing, Social Media, strategy, Web/Tech
Obstacles to Banking / Financial Industry Social Media
FTB is one of the top 50 largest banks (First Horizon Nat’l is holding company) in the US with a history going back to 1864. Dan Marks, as the Chief Marketing Officer at First Tennessee Bank (FTB) is moving where…
Tagged with: Dan Marks, enterprise2.0, expert, experts, First Tennessee, FTB, Guy Powell, Podcast, ROI, Social Marketing, Social Media, Steven Groves, strategy
Posted in Enterprise, Podcast, ROI of Social Media, Social Marketing, Social Media, Web/Tech
Posted in Enterprise, Podcast, ROI of Social Media, Social Marketing, Social Media, Web/Tech
Logo icon for the ROI of Social Media
We’re doing well (we think) with the edits on the book and the publisher has the first version of the manuscript. While all that is being thrashed out, we’re looking a some of the branding and marketing. Here are three…
Tagged with: logo, ROI, Social Marketing, Social Media
Posted in ROI of Social Media, Uncategorized, Web/Tech
Posted in ROI of Social Media, Uncategorized, Web/Tech
Meet the Authors of The ROI of Social Media (working title)
Yesterday we were able to deliver to our publisher the initial manuscript for book, ‘ROI of Social Media’ (which is the working title, we should have the final title here any day) and all we can say is ‘whew’! The…
Tagged with: Guy Powell, jerry dimos, marketing, Podcast, ROI, Social Marketing, Social Media, Steven Groves, strategy, tactics, tools, viddler, Video
Posted in Enterprise, Podcast, ROI of Social Media, Social Marketing, Social Media, strategy, Web/Tech
Posted in Enterprise, Podcast, ROI of Social Media, Social Marketing, Social Media, strategy, Web/Tech
