Equating a successful social media presence to a well-planned cocktail party is a common comparison. When plotting a strategy consider a variety of techniques based around the cocktail party model. One of those tactics is a drawing or door-prize that…
Blog Archives
Creating Traffic with Online Contests
Tagged with: contests, Facebook, marketing, online, Social Media, strategy, Twitter
Posted in Entrepreneurship, Facebook, Fun Stuff, Social Media, strategy, Twitter, Uncategorized
Posted in Entrepreneurship, Facebook, Fun Stuff, Social Media, strategy, Twitter, Uncategorized
Jeffery Michael / Horizon Realty Formally Respond to their $50,000 Tweet Lawsuit
Provided for your review is the response from Horizon Realty regarding their pending lawsuit and comments made by management to the Sun-Times. Here is the link to the blog post I made yesterday on this topic. In my humble opinion,…
Tagged with: bad press, bad publicity, crisis management, faux pax, horizon real estate, Social Media, strategy
Posted in Crisis Mgmt, Social Media, strategy, Twitter
Posted in Crisis Mgmt, Social Media, strategy, Twitter
The Trinity of Social Media
With my involvement in social media approaching it’s fourth year, I see a pattern emerging in the foundational elements of an effective online presence. There are three elements in the strategy that encompass the tactics that I believe need to…
Tagged with: Blog, Facebook, micro-blog, Social Media, social network, strategy, TheSocialMediaBible.com, Twitter, typepad, wordpress
Posted in Facebook, Social Media, strategy, Twitter
Posted in Facebook, Social Media, strategy, Twitter
Quick! Get 2,000 Followers on Twitter Before the End of the Month!
Just prior to the weekend I got a new follower on Twitter; not all that unusual anymore, but they had tweeted soon after "Setting a goal to earn 2000 followers by June 2. Think I can do it? Want to…
Value of a Social Media Mention or Activity
The behaviors in social media are broad, but not so broad they cannot be identified. When you visit a blog, you can only do so many things – These options assume a text blog, but even if it is…
Posted in ROI of Social Media, Social Media, strategy, Twitter, Web/Tech, Web3.0