5 Key Tactics to a Successful Social Presence – Scott Chappell / Sessions College Podcast Part 2 of 2

An online presence needs to be tailored to your audience and, if your audience rapidly migrates from one demographic characteristic to another, you may need to create a presence that has many faces to it.  Scott Chappell at Sessions College of Design has mastered...

Increase Touch and Engagement Using Social Marketing – Scott Chappell / Sessions College Podcast Interview

In this episode we talk with Scott Chappell, who is the Chief Marketing Officer for Sessions College of Design (Sessions.edu), and a presenter at the MeasureUp conference in Chicago on March 10, 11, & 12th, 2010.   Sessions.edu offers online classes for the design...

Empowering a Team and Thinking Outside the Corporate Box = Success in Social Media – An Interview with Aneta Hall / Pitney Bowes – Podcast Episode 3 of 3

Our conversation with Aneta Hall / Emerging Media Manager for Pitney Bowes (PB) has been very informative to say the least. If you would have told me a year ago that a 90 year old company would be an innovator in enterprise social media, I’m pretty sure I would not...

Being an Innovator in Social Media; 1800Flowers.com Experiences – an Interview with Lewis Goldman / 1800Flowers.com – Podcast Episode 2 of 2

In this episode Lewis Goldman of 1800Flowers.com shares some of the successes 1800Flowers.com has had along with some of the lessons learned. The first is the booming growth in the adoption of mobile, their application for placing orders on a variety of mobile...