Social media is maturing at a phenomenal rate; businesses everywhere appreciate the solid ROI a presence in social media can generate and many are looking to adopt social media tools and tactics for a wide variety of reasons. One of…
Blog Archives
Making Content That is Inventive and Influential – Ellen Stone / Bravo Networks
Tagged with: author, book, Bravo, business, Ellen Stone, Guy Powell, NBC Universal, ROI, Social Media, Steven Groves
Posted in Enterprise, Facebook, Podcast, ROI of Social Media, Social Marketing, Social Media, Twitter
Posted in Enterprise, Facebook, Podcast, ROI of Social Media, Social Marketing, Social Media, Twitter
Twitalyzer on The Art and Science of Tone and Sentiment in Social Media
In this final episode of the podcast with Jeff Katz of Twitalyzer we cover the tonality and sentimentality of automated analytics and how it still requires a good deal of human intervention. Jason Falls / SocialMediaExplorer.com had a post about…
Tagged with: analysis, enterprise2.0, Guy Powell, Podcast, ROI, sentiment, Social Marketing, Social Media, Steven Groves, strategy, tone, Twitalyzer
Posted in Entrepreneurship, Podcast, ROI of Social Media, Social Marketing, Social Media, strategy, Twitter
Posted in Entrepreneurship, Podcast, ROI of Social Media, Social Marketing, Social Media, strategy, Twitter
5 Key Tactics to a Successful Social Presence – Scott Chappell / Sessions College Podcast Part 2 of 2
An online presence needs to be tailored to your audience and, if your audience rapidly migrates from one demographic characteristic to another, you may need to create a presence that has many faces to it. Scott Chappell at Sessions College…
Tagged with: conference, enterprise2.0, Guy Powell, keynote, measureup, ROI, Scott Chappell, Session.edu, Social Media, Steven Groves, strategy
Posted in Enterprise, Facebook, Podcast, ROI of Social Media, Social Media, strategy, Twitter
Posted in Enterprise, Facebook, Podcast, ROI of Social Media, Social Media, strategy, Twitter
Increase Touch and Engagement Using Social Marketing – Scott Chappell / Sessions College Podcast Interview
In this episode we talk with Scott Chappell, who is the Chief Marketing Officer for Sessions College of Design (Sessions.edu), and a presenter at the MeasureUp conference in Chicago on March 10, 11, & 12th, 2010. Sessions.edu offers online classes…
Tagged with: conference, enterprise2.0, Guy Powell, keynote, measureup, ROI, Scott Chappell, Session.edu, Social Media, Steven Groves, strategy
Posted in Enterprise, Facebook, Podcast, ROI of Social Media, Social Media, strategy, Twitter, Web3.0
Posted in Enterprise, Facebook, Podcast, ROI of Social Media, Social Media, strategy, Twitter, Web3.0
Empowering a Team and Thinking Outside the Corporate Box = Success in Social Media – An Interview with Aneta Hall / Pitney Bowes – Podcast Episode 3 of 3
Our conversation with Aneta Hall / Emerging Media Manager for Pitney Bowes (PB) has been very informative to say the least. If you would have told me a year ago that a 90 year old company would be an innovator…
Tagged with: Aneta Hall, conference, enterprise2.0, Guy Powell, keynote, measureup, Pitney Bowes, ROI, Social Media, Steven Groves, strategy
Posted in Enterprise, Podcast, ROI of Social Media, Social Media, strategy, Twitter, Web/Tech
Posted in Enterprise, Podcast, ROI of Social Media, Social Media, strategy, Twitter, Web/Tech
Being an Innovator in Social Media; 1800Flowers.com Experiences – an Interview with Lewis Goldman / 1800Flowers.com – Podcast Episode 2 of 2
In this episode Lewis Goldman of 1800Flowers.com shares some of the successes 1800Flowers.com has had along with some of the lessons learned. The first is the booming growth in the adoption of mobile, their application for placing orders on a…
Tagged with: 1800flowers.com, conference, Guy Powell, keynote, lewis goldman, measureup, ROI, Social Media, Steven Groves, strategy
Posted in Podcast, ROI of Social Media, Social Media, strategy, Twitter, Web/Tech
Posted in Podcast, ROI of Social Media, Social Media, strategy, Twitter, Web/Tech
