Blog Archives

The Top 3 Key Apps for Driving Social Media Marketing Traffic – Updating the Trinity

I’m exploring CoursePark.com as a site to host educational content and I recently received a request from Tim Margolis, their social guy and a new online acquaintance over there asking “What are the top 3 applications do you think or

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Posted in marketing, Social Marketing, Social Media, strategy

ROI of Social Media in Nonprofits–What’s it all about?

I just reviewed a post at The Nonprofit Times  that came across my Twitter stream via @AshtonGilliard (looks like her first tweet too!  Welcome to the Twitter-sphere Ashton!.)  With the online version of the NPT column not accepting comments, I

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Posted in Entrepreneurship, marketing, Nonprofits, ROI of Social Media, Social Marketing, Social Media, strategy

How Will You Address Consumer Privacy in 2011?

Consumer privacy is about to take center stage in social media marketing.  In 2010 we flowed to the questions about how to establish an ROI and tool vendors responded in droves to help companies uncover and manage the mountains of

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Posted in Current Affairs, marketing, Social Marketing, strategy

How Innovators Takes Social Media to the Next Level – Ellen Stone / Bravo Networks

In our previous episode, we started the interview with Ellen Stone, Senior Vice president for Marketing for Bravo Networks.  In that episode, Ellen shared some of the work that she and her team have undertaken to develop some award winning

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Posted in Enterprise, Entertainment, marketing, Podcast, ROI of Social Media, Social Marketing, strategy

How Dell SMB Supports Customers in Diving Deep in Social Media

The team at Dell really gets social media in its various applications for the enterprise.  From monitoring the social media ecosphere for customer support issues, to creating $19M in revenue via sales connections made on Twitter.  Blogging, micro-blogging, forums and

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Posted in Enterprise, Podcast, ROI of Social Media, Social Media, strategy

What the 5 Customer Value Drivers and Top 5 Metrics are for the Dell SMB Social Presence

In our last episode we met Michael Buck and he shared with us the Four Pillars Dell relies on for their online presence.  This is a presence that has supported millions of dollars annually in revenue and support call center

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Posted in Enterprise, Podcast, ROI of Social Media, Social Marketing, Social Media, strategy