What three things (among the zillions of possible things) are impacting how marketers connect with and get the right message to the right audience? First is that the noise in social media is deafening and secondly, if the message does…
Blog Archives
Getting the right B2B message to the right B2B audience – Everytime…
Tagged with: Audience Segmentation, B2B, Company Page, Economic Gardening, LinkedIn, Product and Services, Workbook
Posted in Economic Gardening, Entrepreneurship, LinkedIn, Social Marketing, Social Media, strategy
Posted in Economic Gardening, Entrepreneurship, LinkedIn, Social Marketing, Social Media, strategy
Business Cards to Digital Exchange – A Paradigm Shift
The writing is on the wall for the end of business cards. Let’s face it – traditional business cards are archaic in a world of digital alternatives. While I’ve carried them for years, I have never been a big fan…
How Brands Will Use Google+(IMHO)
Enjoying the growth of Google Plus for a specific reasons – 1) it let’s me connect to my community in a way that is relevant for the messages I want to post and 2) it’s the best, most viable competition…
Tagged with: #ROISM, brands, google, media, Plus, ROI, social
Posted in Current Affairs, Enterprise, marketing, ROI of Social Media, Social Marketing, Social Media, Web3.0
Posted in Current Affairs, Enterprise, marketing, ROI of Social Media, Social Marketing, Social Media, Web3.0
The Vampire of Social Media Purity Deserves to Die
“And I will have Carfax Abbey torn down stone by stone, excavated a mile around. I will find your earth box and drive that stake through your heart.” ~ Edward van Sloan as Van Helsing / Dracula 1931 Working at…
Tagged with: #ROISM, author, book, engagement, influence, media, Return-on-investment, ROI, social, Steven Groves, Vampire
Posted in ROI of Social Media, Social Marketing, Social Media, strategy
Posted in ROI of Social Media, Social Marketing, Social Media, strategy
The Top 3 Key Apps for Driving Social Media Marketing Traffic – Updating the Trinity
I’m exploring CoursePark.com as a site to host educational content and I recently received a request from Tim Margolis, their social guy and a new online acquaintance over there asking “What are the top 3 applications do you think or…
Tagged with: Fundamentals, marketing, media, platforms, ROI, social, technology, tools, top 3, trinity
Posted in marketing, Social Marketing, Social Media, strategy
Posted in marketing, Social Marketing, Social Media, strategy
ROI of Social Media in Nonprofits–What’s it all about?
I just reviewed a post at The Nonprofit Times that came across my Twitter stream via @AshtonGilliard (looks like her first tweet too! Welcome to the Twitter-sphere Ashton!.) With the online version of the NPT column not accepting comments, I…
Tagged with: author, book, marketing, nonprofit, ROI, Social Media, speaker, trainer
Posted in Entrepreneurship, marketing, Nonprofits, ROI of Social Media, Social Marketing, Social Media, strategy
Posted in Entrepreneurship, marketing, Nonprofits, ROI of Social Media, Social Marketing, Social Media, strategy
