Global digital communications is becoming an increasingly daunting task for companies who now have to content with a 7x24x365 marketing task. The challenge is not in setting up the tools, those are an ever changing variable in the equation, but…
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Blog Archives
Get Local to Communicate Globally
Tagged with: local agency, Social Marketing, tactics
Posted in Enterprise, marketing, Social Marketing
Posted in Enterprise, marketing, Social Marketing
Scariest Blog Post You’ll Ever Read (as a Marketer)
The ghost of John Wanamaker, shimmers into view before you and says “in my day I knew half my marketing investment was wasted but did not know which half – today you have a hundred more options in which to…
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Tagged with: business, marketing, measurement, online, ROI, Social Marketing, Steven Groves, Zombies
Posted in marketing, Social Marketing, strategy
Posted in marketing, Social Marketing, strategy
How Brands Will Use Google+(IMHO)
Enjoying the growth of Google Plus for a specific reasons – 1) it let’s me connect to my community in a way that is relevant for the messages I want to post and 2) it’s the best, most viable competition…
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Tagged with: #ROISM, brands, google, media, Plus, ROI, social
Posted in Current Affairs, Enterprise, marketing, ROI of Social Media, Social Marketing, Social Media, Web3.0
Posted in Current Affairs, Enterprise, marketing, ROI of Social Media, Social Marketing, Social Media, Web3.0
The Vampire of Social Media Purity Deserves to Die
“And I will have Carfax Abbey torn down stone by stone, excavated a mile around. I will find your earth box and drive that stake through your heart.” ~ Edward van Sloan as Van Helsing / Dracula 1931 Working at…
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Tagged with: #ROISM, author, book, engagement, influence, media, Return-on-investment, ROI, social, Steven Groves, Vampire
Posted in ROI of Social Media, Social Marketing, Social Media, strategy
Posted in ROI of Social Media, Social Marketing, Social Media, strategy
The Top 3 Key Apps for Driving Social Media Marketing Traffic – Updating the Trinity
I’m exploring CoursePark.com as a site to host educational content and I recently received a request from Tim Margolis, their social guy and a new online acquaintance over there asking “What are the top 3 applications do you think or…
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Tagged with: Fundamentals, marketing, media, platforms, ROI, social, technology, tools, top 3, trinity
Posted in marketing, Social Marketing, Social Media, strategy
Posted in marketing, Social Marketing, Social Media, strategy
ROI of Social Media in Nonprofits–What’s it all about?
I just reviewed a post at The Nonprofit Times that came across my Twitter stream via @AshtonGilliard (looks like her first tweet too! Welcome to the Twitter-sphere Ashton!.) With the online version of the NPT column not accepting comments, I…
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Tagged with: author, book, marketing, nonprofit, ROI, Social Media, speaker, trainer
Posted in Entrepreneurship, marketing, Nonprofits, ROI of Social Media, Social Marketing, Social Media, strategy
Posted in Entrepreneurship, marketing, Nonprofits, ROI of Social Media, Social Marketing, Social Media, strategy
