StevenGroves.com and SocialMarketingConversations.com have grown organically together and the time has come for me to split the domains into their respective sites. What this means is that some of the links to content here may change, but not necessarily - I…
Blog Archives
How Brands Will Use Google+(IMHO)
Enjoying the growth of Google Plus for a specific reasons – 1) it let’s me connect to my community in a way that is relevant for the messages I want to post and 2) it’s the best, most viable competition…
Tagged with: #ROISM, brands, google, media, Plus, ROI, social
Posted in Current Affairs, Enterprise, marketing, ROI of Social Media, Social Marketing, Social Media, Web3.0
Posted in Current Affairs, Enterprise, marketing, ROI of Social Media, Social Marketing, Social Media, Web3.0
The Vampire of Social Media Purity Deserves to Die
“And I will have Carfax Abbey torn down stone by stone, excavated a mile around. I will find your earth box and drive that stake through your heart.” ~ Edward van Sloan as Van Helsing / Dracula 1931 Working at…
Tagged with: #ROISM, author, book, engagement, influence, media, Return-on-investment, ROI, social, Steven Groves, Vampire
Posted in ROI of Social Media, Social Marketing, Social Media, strategy
Posted in ROI of Social Media, Social Marketing, Social Media, strategy
ROI of Social Media in Nonprofits–What’s it all about?
I just reviewed a post at The Nonprofit Times that came across my Twitter stream via @AshtonGilliard (looks like her first tweet too! Welcome to the Twitter-sphere Ashton!.) With the online version of the NPT column not accepting comments, I…
Tagged with: author, book, marketing, nonprofit, ROI, Social Media, speaker, trainer
Posted in Entrepreneurship, marketing, Nonprofits, ROI of Social Media, Social Marketing, Social Media, strategy
Posted in Entrepreneurship, marketing, Nonprofits, ROI of Social Media, Social Marketing, Social Media, strategy
What does Social Media ROI Looks Like Globally?–a Bangkok Perspective
Having just completed a two-day session with marketing professionals in Bangkok, I wanted to share a perspective of how online social strategy and ROI figure into this part of the world. What I came away with was the understanding that…
Tagged with: author, book, consulting, global, international, media, ROI, social, Social Media, Steven Groves, training
Posted in ROI of Social Media, Social Marketing, Social Media
Posted in ROI of Social Media, Social Marketing, Social Media
The Big Idea – Give customers what they want!
I keep an eye on a lot of trends in business and online that might impact us or our customers and one we see on the horizon is personal privacy and what is becoming a firmer and firmer set of…
Posted in ROI of Social Media
