Enjoying the growth of Google Plus for a specific reasons – 1) it let’s me connect to my community in a way that is relevant for the messages I want to post and 2) it’s the best, most viable competition…
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Blog Archives
How Brands Will Use Google+(IMHO)
Tagged with: #ROISM, brands, google, media, Plus, ROI, social
Posted in Current Affairs, Enterprise, marketing, ROI of Social Media, Social Marketing, Social Media, Web3.0
Posted in Current Affairs, Enterprise, marketing, ROI of Social Media, Social Marketing, Social Media, Web3.0
The Top 3 Key Apps for Driving Social Media Marketing Traffic – Updating the Trinity
I’m exploring CoursePark.com as a site to host educational content and I recently received a request from Tim Margolis, their social guy and a new online acquaintance over there asking “What are the top 3 applications do you think or…
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Tagged with: Fundamentals, marketing, media, platforms, ROI, social, technology, tools, top 3, trinity
Posted in marketing, Social Marketing, Social Media, strategy
Posted in marketing, Social Marketing, Social Media, strategy
ROI of Social Media in Nonprofits–What’s it all about?
I just reviewed a post at The Nonprofit Times that came across my Twitter stream via @AshtonGilliard (looks like her first tweet too! Welcome to the Twitter-sphere Ashton!.) With the online version of the NPT column not accepting comments, I…
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Tagged with: author, book, marketing, nonprofit, ROI, Social Media, speaker, trainer
Posted in Entrepreneurship, marketing, Nonprofits, ROI of Social Media, Social Marketing, Social Media, strategy
Posted in Entrepreneurship, marketing, Nonprofits, ROI of Social Media, Social Marketing, Social Media, strategy
What if the ROI was higher by being nice?
People, people, people… I just had to take a moment to comment on a recent article I read over at MediaPost about copyright trolls, RightHaven, and their heavy-handed tactics in copyright enforcement. The article written by Wendy Davis cites a…
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Tagged with: Blog, blogging, copyright, DRM, lawsuits, legal, righthaven, ROI
Posted in Current Affairs, marketing, Social Marketing, Social Media
Posted in Current Affairs, marketing, Social Marketing, Social Media
How Will You Address Consumer Privacy in 2011?
Consumer privacy is about to take center stage in social media marketing. In 2010 we flowed to the questions about how to establish an ROI and tool vendors responded in droves to help companies uncover and manage the mountains of…
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Tagged with: Better Advertising, consumers, marketing, media, privacy, social, Steven Groves
Posted in Current Affairs, marketing, Social Marketing, strategy
Posted in Current Affairs, marketing, Social Marketing, strategy
How Innovators Takes Social Media to the Next Level – Ellen Stone / Bravo Networks
In our previous episode, we started the interview with Ellen Stone, Senior Vice president for Marketing for Bravo Networks. In that episode, Ellen shared some of the work that she and her team have undertaken to develop some award winning…
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Tagged with: author, book, Bravo, business, Ellen Stone, Guy Powell, NBC Universal, ROI, Social Media, Steven Groves
Posted in Enterprise, Entertainment, marketing, Podcast, ROI of Social Media, Social Marketing, strategy
Posted in Enterprise, Entertainment, marketing, Podcast, ROI of Social Media, Social Marketing, strategy
