Blog Archives

Online Business Directories – the Good, Bad and Ugly

Online business directories provide, among other things, links to a business website and if you’re a business just establishing or wanting to improve your ranking in search engines, they can help.  The question is which online business directories will give

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Posted in Economic Gardening, marketing, Social Marketing, strategy, Uncategorized

Business Cards to Digital Exchange – A Paradigm Shift

The writing is on the wall for the end of business cards.   Let’s face it – traditional business cards are archaic in a world of digital alternatives.  While I’ve carried them for years, I have never been a big fan

Posted in marketing, Social Marketing, Social Media

Adapt or Die – Are They Only Alternatives?

The demands for better and better social marketing tactics for the digital marketer is constant and unrelenting.  In an article on ‘Digital Darwinism’ posted at PandoDaily.com, Brian Solis makes the case that traditional marketers need to update their skill set

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Posted in Enterprise, marketing, Social Marketing, strategy

Intent Engines and Facebook Verbs

Defining intention at Social Marketing Conversations

Facebook is releasing the hounds. Those consumers who wish to share whatever it is they are doing, when they are doing it will be able to do so – as long as the appropriate verbs can be properly conjugated and

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Posted in Current Affairs, Enterprise, Intent Engine, marketing, Social Marketing

Complexity Models in Social Marketing (Part deux)

Complexity in Social Marketing Model at SocialMktConvo.com

“Social media is maturing and being widely adopted by companies everywhere – many are still not prepared for it.” In the last post, the aspects that create complexity in social marketing were presented and in this post we look at

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Posted in Enterprise, marketing, Social Marketing, strategy, Uncategorized

Complexity in Social Marketing Content for the Enterprise

Complex diagram on a white board at SocialMktConvo.com

I read a recent study that was titled ‘Enterprise Content Management’ because I’ve been thinking about the complexities inherent in the world of social marketing for the corporate and large enterprise and I was hoping they had some insight to

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Posted in Enterprise, marketing, Social Marketing, Uncategorized