Tests and trials support a nimble approach in social media for banking / financial services

Dan Marks and his team place a huge value in being able to measure the ROI of their marketing.  In the evolution of the use of social media in financial services, Dan sees that right now they should just experiment a bit; try new tactics, growing follower counts and...

5 Key Tactics to a Successful Social Presence – Scott Chappell / Sessions College Podcast Part 2 of 2

An online presence needs to be tailored to your audience and, if your audience rapidly migrates from one demographic characteristic to another, you may need to create a presence that has many faces to it.  Scott Chappell at Sessions College of Design has mastered...

Increase Touch and Engagement Using Social Marketing – Scott Chappell / Sessions College Podcast Interview

In this episode we talk with Scott Chappell, who is the Chief Marketing Officer for Sessions College of Design (Sessions.edu), and a presenter at the MeasureUp conference in Chicago on March 10, 11, & 12th, 2010.   Sessions.edu offers online classes for the design...