Waiting on my plane to depart from Chicago Midway, I had just sat down after an intense four-day session learning the principals of Economic Gardening and I was so inspired it was somewhat difficult to collect my racing thoughts into…
Blog Archives
The Social Economic Gardener
Tagged with: business, Economic Gardening, Social Marketing
Posted in Economic Gardening, Entrepreneurship, Social Marketing
Posted in Economic Gardening, Entrepreneurship, Social Marketing
Getting the right B2B message to the right B2B audience – Everytime…
What three things (among the zillions of possible things) are impacting how marketers connect with and get the right message to the right audience? First is that the noise in social media is deafening and secondly, if the message does…
Tagged with: Audience Segmentation, B2B, Company Page, Economic Gardening, LinkedIn, Product and Services, Workbook
Posted in Economic Gardening, Entrepreneurship, LinkedIn, Social Marketing, Social Media, strategy
Posted in Economic Gardening, Entrepreneurship, LinkedIn, Social Marketing, Social Media, strategy
ROI of Social Media in Nonprofits–What’s it all about?
I just reviewed a post at The Nonprofit Times that came across my Twitter stream via @AshtonGilliard (looks like her first tweet too! Welcome to the Twitter-sphere Ashton!.) With the online version of the NPT column not accepting comments, I…
Tagged with: author, book, marketing, nonprofit, ROI, Social Media, speaker, trainer
Posted in Entrepreneurship, marketing, Nonprofits, ROI of Social Media, Social Marketing, Social Media, strategy
Posted in Entrepreneurship, marketing, Nonprofits, ROI of Social Media, Social Marketing, Social Media, strategy
How to Save Time in Social Media
“You know a conjurer gets no credit when once he has explained his trick” – Sherlock Holmes, A Study in Scarlett I was talking to friend about the art / science of social media applied to business and we got…
Tagged with: author, business, consultant, ROI, Social Marketing, strategy
Posted in Entrepreneurship, Social Media
Posted in Entrepreneurship, Social Media
Re-engaging your community – here’s what it looks like
Wow – looking back at the posts made here at SocialMarketingConversations.com and seeing that the last post I made was the one with Michael Buck from Dell in July – here we all are in September! I am amazed and…
Tagged with: author, book, business, ROI, Social Media, Steven Groves
Posted in Entrepreneurship, Fun Stuff
Posted in Entrepreneurship, Fun Stuff
Why the Best Metric is Not ‘Unique Visitors’ – Esmee Williams of AllRecipes.com
Social interactions provides a draw for AllRecipes.com cooks off the site and provides a bit more distraction, but they do not displace anything they are doing. Integrating AllRecipes.com into the social media ecosphere however does help to extend the brand…
Tagged with: AllRecipes.com, enterprise2.0, Esmee Williams, experts, Guy Powell, marketing, online, Podcast, ROI, Social Marketing, Social Media, Steven Groves, strategy
Posted in Entrepreneurship, marketing, Podcast, ROI of Social Media, Social Media, strategy
Posted in Entrepreneurship, marketing, Podcast, ROI of Social Media, Social Media, strategy
