The demands for better and better social marketing tactics for the digital marketer is constant and unrelenting. In an article on ‘Digital Darwinism’ posted at PandoDaily.com, Brian Solis makes the case that traditional marketers need to update their skill set…
Blog Archives
Adapt or Die – Are They Only Alternatives?
Tagged with: Brian Solis, Social Marketing, strategy
Posted in Enterprise, marketing, Social Marketing, strategy
Posted in Enterprise, marketing, Social Marketing, strategy
Intent Engines and Facebook Verbs
Facebook is releasing the hounds. Those consumers who wish to share whatever it is they are doing, when they are doing it will be able to do so – as long as the appropriate verbs can be properly conjugated and…
Tagged with: intent, intent engine, intention, language processing, NLP engine, Social Marketing
Posted in Current Affairs, Enterprise, Intent Engine, marketing, Social Marketing
Posted in Current Affairs, Enterprise, Intent Engine, marketing, Social Marketing
Complexity Models in Social Marketing (Part deux)
“Social media is maturing and being widely adopted by companies everywhere – many are still not prepared for it.” In the last post, the aspects that create complexity in social marketing were presented and in this post we look at…
Tagged with: enterprise2.0, marketing, Social Marketing, strategy
Posted in Enterprise, marketing, Social Marketing, strategy, Uncategorized
Posted in Enterprise, marketing, Social Marketing, strategy, Uncategorized
Complexity in Social Marketing Content for the Enterprise
I read a recent study that was titled ‘Enterprise Content Management’ because I’ve been thinking about the complexities inherent in the world of social marketing for the corporate and large enterprise and I was hoping they had some insight to…
Tagged with: enterprise2.0, marketing, Social Marketing, strategy
Posted in Enterprise, marketing, Social Marketing, Uncategorized
Posted in Enterprise, marketing, Social Marketing, Uncategorized
Get Local to Communicate Globally
Global digital communications is becoming an increasingly daunting task for companies who now have to content with a 7x24x365 marketing task. The challenge is not in setting up the tools, those are an ever changing variable in the equation, but…
Tagged with: local agency, Social Marketing, tactics
Posted in Enterprise, marketing, Social Marketing
Posted in Enterprise, marketing, Social Marketing
How Brands Will Use Google+(IMHO)
Enjoying the growth of Google Plus for a specific reasons – 1) it let’s me connect to my community in a way that is relevant for the messages I want to post and 2) it’s the best, most viable competition…
Tagged with: #ROISM, brands, google, media, Plus, ROI, social
Posted in Current Affairs, Enterprise, marketing, ROI of Social Media, Social Marketing, Social Media, Web3.0
Posted in Current Affairs, Enterprise, marketing, ROI of Social Media, Social Marketing, Social Media, Web3.0
