“It is rapidly becoming a liability for companies to ignore their social presence – we make sure our clients dodge that bullet” Steven Groves / CEO, coauthor “ROI of Social Media” Social marketing is becoming a lynch-pin of any marketing campaign, whether it starts…
Blog Archives
Social Marketing Conversations announces the Colorado Social Business Survey
Tagged with: business, Colorado, marketing, social, Social Media, survey
Posted in Current Affairs, Social Marketing, strategy, Uncategorized
Posted in Current Affairs, Social Marketing, strategy, Uncategorized
Intent Engines and Facebook Verbs
Facebook is releasing the hounds. Those consumers who wish to share whatever it is they are doing, when they are doing it will be able to do so – as long as the appropriate verbs can be properly conjugated and…
Tagged with: intent, intent engine, intention, language processing, NLP engine, Social Marketing
Posted in Current Affairs, Enterprise, Intent Engine, marketing, Social Marketing
Posted in Current Affairs, Enterprise, Intent Engine, marketing, Social Marketing
How Brands Will Use Google+(IMHO)
Enjoying the growth of Google Plus for a specific reasons – 1) it let’s me connect to my community in a way that is relevant for the messages I want to post and 2) it’s the best, most viable competition…
Tagged with: #ROISM, brands, google, media, Plus, ROI, social
Posted in Current Affairs, Enterprise, marketing, ROI of Social Media, Social Marketing, Social Media, Web3.0
Posted in Current Affairs, Enterprise, marketing, ROI of Social Media, Social Marketing, Social Media, Web3.0
What if the ROI was higher by being nice?
People, people, people… I just had to take a moment to comment on a recent article I read over at MediaPost about copyright trolls, RightHaven, and their heavy-handed tactics in copyright enforcement. The article written by Wendy Davis cites a…
Tagged with: Blog, blogging, copyright, DRM, lawsuits, legal, righthaven, ROI
Posted in Current Affairs, marketing, Social Marketing, Social Media
Posted in Current Affairs, marketing, Social Marketing, Social Media
How Will You Address Consumer Privacy in 2011?
Consumer privacy is about to take center stage in social media marketing. In 2010 we flowed to the questions about how to establish an ROI and tool vendors responded in droves to help companies uncover and manage the mountains of…
Tagged with: Better Advertising, consumers, marketing, media, privacy, social, Steven Groves
Posted in Current Affairs, marketing, Social Marketing, strategy
Posted in Current Affairs, marketing, Social Marketing, strategy
How Not to Handle a Social Media Infraction
The online community is bursting with a companies poor handling of what they consider to be an infraction against them by a Twitter user. The Twitter user in question had around 20 followers and they posted something about mold in…
Tagged with: bad press, bad publicity, crisis management, faux pax, horizon real estate, Social Media, strategy
Posted in Crisis Mgmt, Current Affairs, Social Media, strategy
Posted in Crisis Mgmt, Current Affairs, Social Media, strategy
