I’m exploring CoursePark.com as a site to host educational content and I recently received a request from Tim Margolis, their social guy and a new online acquaintance over there asking “What are the top 3 applications do you think or believe are critical to driving good website traffic?”
I was not sure if his question was for a survey, if he was looking for engagement or if it was a professional question he is trying to answer for CoursePark, but his question made me think for a moment to a blog post series from July 2009 on ‘The Trinity of Social Media” that suggested the trinity should be a blog, a micro-blog and a social network. I have thought of the post often and continue to wonder if the trinity might need an update eventually. The 2011 edition of the Trinity I think does warrant a refresh and this will be the first in the series.
Let’s put the construct of the Trinity in context here for a moment; we’re talking about a business presence, not personal and we’re talking about spanning two of the relevant media networks; Owned & Operated (O&O) media and Earned media, which relies heavily on social media. There is no distinction at this level of a B2B company presence or a B2C.
What’s changed for 2011 and beyond?
The objective has not changed – we want to drive traffic to the O&O site or network of sites. Eyeballs on pages, not revenue at this point, but traffic – which is a proxy for awareness of our product, service or brand. What has changed is the social technology and the features and capabilities of the various platforms.
Do any of the changes warrant a change in the model?
Yes – in one particular area: the social network component. When the original Trinity model was introduced, Facebook Groups were supported and Business Pages were not yet introduced. Are there be other changes? Yes – but not in the tool selection I do not think. The fundamentals are holding and IMHO the foundational tools and technology for an effective social presence are still a blog, micro-blog and social network. The tactics we deploy however are different today than they were in 2009 and as we cover the new state of the Trinity, we’ll discuss the changes.
Audience Participation Notice
I’ll write the articles, but I’d like to include your comments. Whose comments – you, the person reading this right now. If I could reach through the screen and point at you I would. Comment below on what you think the changes might be for you or send me an email with whatever your thoughts are.