Money Magazine published an article about a new search engine name ‘Cuil‘ ( pronounced ‘Cool’). Cuil was started by ex-Google engineer Anna Patterson, who started another product that Google bought and folded into the massive Google machine, her previous product was ‘Recall’. On the team too is Tom Costello, an ex-IBMer with a background in search engines and corporate computing that is pretty impressive.
What would drive Anna and Tom to the craziness of competing against Google? As I see it $33M in funding, a broader search capability (they claim the worlds largest, deepest index) and a promise to NOT gather your personal data.
Pretty cool, eh? Oh, sorry, that would be pretty Cuil wouldn’t it? I’m going to track these guys and see where they go…
Steven Groves is founder and CEO of Social Marketing Conversations, a marketing strategy and research firm in Denver, Colorado and is coauthor of the handbook for the serious online marketer, the 'ROI of Social Media: How to improve the return on our social marketing investment' published by John Wiley & Sons. He writes here on the business of social marketing and how businesses uses social media in the enterprise.
